Maple & Main Goods
A slow-goods store for a fast city — generous product photography and a two-step checkout that lifted conversion 38% in the first quarter.
- Storefront UX
- Identity refresh
Design studio — Richmond Hill, Toronto, Canada
CanEnso pairs Canadian clarity with the calm of the Japanese ensō — crafting personal, e-commerce and corporate websites, visual identities, and print that feels complete, yet open.
Now inking — personal websites e-commerce brands corporate sites visual identities print & packaging launch strategies
01Philosophy
Ensō (円相) is the Zen circle — a single stroke, drawn in one unhurried breath. Complete, yet intentionally open. It holds balance, simplicity, and the quiet confidence of things made well. We borrowed that spirit and gave it a Canadian address.
Nothing decorative survives. Every element earns its place on the page — or it leaves.
Interfaces that breathe. Whitespace is treated as a feature, never as leftovers.
Refined without being loud — the kind of confidence you feel before you notice it.
In Japanese, en (円) means circle — and en (縁) means connection. CanEnso lives in that pun: a circle that connects a northern country to an eastern practice.
02Services
From the first sketch to the final press check, everything passes through the same careful hand — no hand-offs, nothing lost in translation.
Personal, e-commerce and corporate sites designed from a blank page — never a template. Fast, findable, and unmistakably yours.
Logos, wordmarks, colour systems and guidelines that hold together from favicon to billboard.
Campaign graphics, social kits, presentations and packaging graphics — all drawn with the same consistent hand.
Press-ready files built right the first time — bleeds, traps, colour profiles and dielines that survive any pressroom.
On-press supervision for digital and offset runs — press checks, colour sign-off and paper selection, start to finish.
Design-led business consulting: positioning, service architecture and go-to-market clarity before a single pixel is placed.
From idea to first customer: web design strategy, MVP scoping and launch implementation for startups that need to move fast without looking rushed.
Vendor-neutral advice on presses, finishes, procurement and print-cost optimization — we've stood at enough presses to know where money leaks.
03Selected work
A few projects for Canadian brands — each one closed, signed, and still open for improvement.
A slow-goods store for a fast city — generous product photography and a two-step checkout that lifted conversion 38% in the first quarter.
Trust, rendered in whitespace — a quiet corporate presence with a matching investor-deck system. Zero fintech clichés.
A wordmark, a bag, and twelve labels built for a crowded shelf — with the offset run supervised to a single-pass colour sign-off.
A portfolio that gets out of the buildings' way — large imagery, deliberate pacing, plus large-format boards for client lobbies.
04Process
One stroke, four movements. You'll always know which one we're in.
Listen
We ask uncomfortable questions early — about the business, not just the buttons.
Sketch
Positioning, wordmarks and wireframes — approved in rough before anything is polished.
Ink
Pixels built to spec; print files prepared to press standards — bleeds, profiles, traps.
Close the circle
We stay for the press check and the first analytics review. The circle closes — until the next one begins.
05Voices
Unedited notes from clients across Canada.
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06Contact
Tell us where your brand is stuck — a half-finished site, a shelf that isn't selling, a press run you've lost sleep over. We reply within one business day.
Ink #1D1A15 Washi #F5F0E6 Maple #C8102E